Real Time Audience Home – English

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Data-driven audience advertising by profile-based target group adressing in real-time, highly efficient and performance-oriented.


In this approach the advertising medium is less in the foreground, but mainly the individual and relevant user for your campaign. At Real Time Audience ® the user receives an advertising message tailored on his behavior and current needs, which has a significantly higher relevance for the user.

For your campaign this means obviously less wastage, significantly higher Return on Investments coupled with falling cost per action as well as highly efficient use of your advertising budget.


100
% Media
100
% Transparency
100
% Data Driven

Audience Analytics

Real Time Audience® not only identifies your target group, but also at what stage of buying process this is currently.
The right people get the right message at the right time.
This significantly increases the relevance of your advertising message to the recipient and your advertising is perceived as an added value .

Audience Management

Real Time Audience® aggregated the available inventory on the market in a customized platform. You no longer book with countless vendors advertising placements with the hope of a chance to contact your target group , but thus achieve the relevant user in the entire World Wide Web .


Audience Targeting

Demographic information

This is the user’s characteristics such as gender, age, number of children in the household or profession.

Purchase intention

Data relating to the purchase intention of the user regarding to certain goods and services. These data derived from the visit of price comparison sites, product reviews, online booking sites or e-commerce sites for example.

Interests

Data that indicate user-specific interests, such as hobbies, favorite sports, entertainment, health and technology.




SOCIAL NETWORK  – Mobile
SOCIAL NETWORK – Mobile
20 Okt 2015
VIDEO – In Stream
VIDEO – In Stream
20 Okt 2015
NEWS Stream
NEWS Stream
20 Okt 2015
VIDEO –  Streaming Mobile
VIDEO – Streaming Mobile
20 Okt 2015
SOCIAL NETWORK – Suggested
SOCIAL NETWORK – Suggested
20 Okt 2015
In App – Advertising
In App – Advertising
19 Okt 2015
grapeshot
grapeshot
09 Okt 2015
exelate
exelate
09 Okt 2015
eyeota
eyeota
09 Okt 2015
evite
evite
09 Okt 2015
Adex
Adex
09 Okt 2015
DataLine
DataLine
09 Okt 2015
Datamyx
Datamyx
09 Okt 2015
bluekai
bluekai
09 Okt 2015
acxiom
acxiom
09 Okt 2015
Analytics IQ
Analytics IQ
09 Okt 2015
Add This
Add This
09 Okt 2015
Adbrain
Adbrain
09 Okt 2015
Yieldlab
Yieldlab
08 Okt 2015
Teads.tv
Teads.tv
08 Okt 2015
SpotXchange
SpotXchange
08 Okt 2015
rubicon
rubicon
08 Okt 2015
PubMatic
PubMatic
08 Okt 2015
OpenX
OpenX
08 Okt 2015
LiveRail
LiveRail
01 Okt 2015
Improve Digital
Improve Digital
01 Okt 2015
Facebook Ads
Facebook Ads
01 Okt 2015
DoubleClick AD Exchange
DoubleClick AD Exchange
01 Okt 2015
Appnexus
Appnexus
01 Okt 2015
AD Audience
AD Audience
01 Okt 2015



SOCIAL NETWORK  – Mobile
SOCIAL NETWORK – Mobile
20 Okt 2015
VIDEO – In Stream
VIDEO – In Stream
20 Okt 2015
NEWS Stream
NEWS Stream
20 Okt 2015
VIDEO –  Streaming Mobile
VIDEO – Streaming Mobile
20 Okt 2015
SOCIAL NETWORK – Suggested
SOCIAL NETWORK – Suggested
20 Okt 2015
In App – Advertising
In App – Advertising
19 Okt 2015
grapeshot
grapeshot
09 Okt 2015
exelate
exelate
09 Okt 2015
eyeota
eyeota
09 Okt 2015
evite
evite
09 Okt 2015
Adex
Adex
09 Okt 2015
DataLine
DataLine
09 Okt 2015
Datamyx
Datamyx
09 Okt 2015
bluekai
bluekai
09 Okt 2015
acxiom
acxiom
09 Okt 2015
Analytics IQ
Analytics IQ
09 Okt 2015
Add This
Add This
09 Okt 2015
Adbrain
Adbrain
09 Okt 2015
Yieldlab
Yieldlab
08 Okt 2015
Teads.tv
Teads.tv
08 Okt 2015
SpotXchange
SpotXchange
08 Okt 2015
rubicon
rubicon
08 Okt 2015
PubMatic
PubMatic
08 Okt 2015
OpenX
OpenX
08 Okt 2015
LiveRail
LiveRail
01 Okt 2015
Improve Digital
Improve Digital
01 Okt 2015
Facebook Ads
Facebook Ads
01 Okt 2015
DoubleClick AD Exchange
DoubleClick AD Exchange
01 Okt 2015
Appnexus
Appnexus
01 Okt 2015
AD Audience
AD Audience
01 Okt 2015

Profiling

Real Time Audience® knows from depth data analysis and profiling that a user is affine for travel for example and will soon book a trip, for a travel customer this is a relevant user.

Thus Real Time Audience® provides relevant advertising of a travel provider for the user who is affine for travel, regardless of whether this user is currently on a news portal, car portal or shopping portal. Means that we increase with this delivery algorithm significantly the success rate of our advertisers and decisively contribute to achieve the campaign objectives.


Real-time-audience-advertising-Echtzeit-Zielgruppen-Ansprache

Target Oriented – Efficient – Optimized

Real Time Audience® placed your advertising purposeful, highly efficient and under constant consideration and optimization of individual KPIs to the relevant target group, and thus achieves optimum campaign results as well as significantly higher Return on Investments coupled with falling cost per action.

Your advertising will appear at the right time and on the right site for your relevant user.



Inventory

For a purposeful user speech Real Time Audienc® takes extensive display and mobile inventory sources:

  • individual publisher and advertising media
  • AdNetworks
  • Traffic from different DSPs (demand side platforms)
  • AdExchanges
  • VideoNetworks
  • Private Market Places
  •  

With the existence of different inventory sources Real Time Audience® is able to focus on the best-performing inventory sources for your campaign and to optimize on this way the campaign results with simultaneous increase in efficiency.



Your Benefits

  • highly efficient budget application by media buying in real-time to prices on a daily basis
  • relevant user speech for you at the right time; advertising without wastage
  • increase of brand sympathy within the target group through greater relevance of the advertising message
  • 100% brand safety
  • increase of Return On Investment
  • reduction of cost per action
  • transparency, whitelisting, blacklisting
  • access to valid and above all current data
  • exploitation of your cross-selling-potentials
  • privacy-compliant storage of your campaign data in Germany



Our Services

We work out tailored solutions for you that reach with maximum Return on Investment your target group without wastage.

    • definition of the campaign objectives and the sales-relevant target group
    • conception and planning of campaigns
    • permanent optimization of campaign
    • measuring the Sales Impact
    • gaining important insights, speed up the performance and turnover
    • seamless integration of different data sources
    • significant increase of your Return on Investments
    • individual campaign setup
    • elaboration of campaign specific tagging concepts in consideration of the defined KPIs


Portfolio (excerpt)


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