In this approach the advertising medium is less in the foreground, but mainly the individual and relevant user for your campaign. At Real Time Audience ® the user receives an advertising message tailored on his behavior and current needs, which has a significantly higher relevance for the user.
For your campaign this means obviously less wastage, significantly higher Return on Investments coupled with falling cost per action as well as highly efficient use of your advertising budget.
Real Time Audience® not only identifies your target group, but also at what stage of buying process this is currently.
The right people get the right message at the right time.
This significantly increases the relevance of your advertising message to the recipient and your advertising is perceived as an added value .
Real Time Audience® aggregated the available inventory on the market in a customized platform. You no longer book with countless vendors advertising placements with the hope of a chance to contact your target group , but thus achieve the relevant user in the entire World Wide Web .
This is the user’s characteristics such as gender, age, number of children in the household or profession.
Data relating to the purchase intention of the user regarding to certain goods and services. These data derived from the visit of price comparison sites, product reviews, online booking sites or e-commerce sites for example.
Data that indicate user-specific interests, such as hobbies, favorite sports, entertainment, health and technology.
Real Time Audience® knows from depth data analysis and profiling that a user is affine for travel for example and will soon book a trip, for a travel customer this is a relevant user.
Thus Real Time Audience® provides relevant advertising of a travel provider for the user who is affine for travel, regardless of whether this user is currently on a news portal, car portal or shopping portal. Means that we increase with this delivery algorithm significantly the success rate of our advertisers and decisively contribute to achieve the campaign objectives.
Real Time Audience® placed your advertising purposeful, highly efficient and under constant consideration and optimization of individual KPIs to the relevant target group, and thus achieves optimum campaign results as well as significantly higher Return on Investments coupled with falling cost per action.
Your advertising will appear at the right time and on the right site for your relevant user.
For a purposeful user speech Real Time Audienc® takes extensive display and mobile inventory sources:
With the existence of different inventory sources Real Time Audience® is able to focus on the best-performing inventory sources for your campaign and to optimize on this way the campaign results with simultaneous increase in efficiency.
We work out tailored solutions for you that reach with maximum Return on Investment your target group without wastage.
