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team@realtimeaudience.de
+49 (0) 561 473 916 - 80

Privacy Policy

1) Information about the collection of personal data and contact data of the person responsible

1.1 Thank you for visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is "Real Time Audience® GmbH, Ludwig-Erhard-Straße 12, 34131 Kassel, +49 (0) 561 400 898 – 110, info@realtimeaudience.de". The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognize an encrypted connection by the character string “https://“ and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files“). When you access our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • amount of data sent in bytes
  • Source/link from which you reached the page
  • Used Browser
  • Operating system used
  • IP address used (if applicable: in anonymous form)

The processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files at a later date if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser during your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified duration, which may vary depending on the cookie.

The cookies partly serve to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either to implement the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (cookies from third parties). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser so that you are informed when cookies are set and can decide individually whether to accept them or whether to accept cookies for specific cases or generally exclude them. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which tells you how to change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contact

Personal data is collected within the scope of contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form, is apparent from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or contacting you and for the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. for DSGVO. If the purpose of your contacting is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and provided that there are no legal storage obligations to the contrary.

5) Online marketing

Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and within Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use the offer of Google Ads to draw attention to our attractive offers by means of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the objective of displaying advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this site and the cookie has not expired, Google and we recognize that the user clicked on the ad and was directed to that page. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked through the websites of Google Ads customers. The information collected through the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, they will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by turning off the Google Conversion Tracking cookie in your Internet browser under the heading “User Preferences“. They will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising pursuant to Art. 6 Para. 1 lit. f DSGVO. The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC. in the USA.

in the event that personal data is transmitted to Google LLC., which is based in the USA, Google LLC. has certified itself for the us European Privacy Shield Convention, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google’s privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising purposes by setting your browser software accordingly to prevent them or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.

6) Web Analytics Services

Google (Universal) Analytics

Google Universal Analytics with demographic characteristics
This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your unique IP address) will generally be transmitted to and stored by Google on servers in the United States, where it may also be transmitted to servers of Google LLC.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by deletion and excludes a direct personal reference. Through the extension, your IP address will be previously deleted by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and deleted there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
You can prevent cookies from being saved by making the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to make full use of all the functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available at the following link:
<font color=”#ffff00″>-=https://tools.google.com/dlpage/gaoptout?hl=de=- proudly presents
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting cookies within this site in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
In the event that personal data is transmitted to Google LLC., a company based in the United States of America, Google LLC. has certified itself to be in compliance with the us European Privacy Shield Agreement, which ensures compliance with the data protection standards applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
This website also uses Google Analytics to perform a broad-based analysis of visitor traffic based on a user ID. The first time a page is accessed, the user is assigned a unique, permanent and anonymous ID, which is set across a wide area. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain any personal data and does not transmit such data to Google.
The collection and storage of data via the User ID may be revoked at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device.
This website also uses the Google Analytics “demographic features” feature. This may result in reports being generated that contain statements about demographic data such as age, gender and interests of site visitors. This information comes from interest-based advertising by Google, the Google Display Network, and third-party visitor data. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown immediately.
You can deactivate it using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting cookies within this site in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information about Google (Universal) Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

7) Retargeting/ Remarketing/ Recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in the Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). To this end, Google places a cookie in the browser of your terminal which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f DSGVO.
Any data processing that goes beyond this will only take place if you have agreed to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged into Google during your visit to our website, Google will use your data in conjunction with Google Analytics data to compile and define target group lists for broad remarketing purposes. To this end, Google temporarily links your personal data with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to learn more about the use of cookies and to configure your settings. Finally, you can set your browser so that you are informed when cookies are set and decide individually whether to accept them or not, or so that you can exclude the acceptance of cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC., a company based in the United States of America, Google LLC. has certified itself to be in compliance with the us European Privacy Shield Agreement, which ensures compliance with the data protection standards applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/

8) Tools and Miscellaneous

– Google Web Fonts
This site uses web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“) for the consistent display of fonts. When you open a page, your browser caches the required web fonts in your browser to display text and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. This may also involve the transfer of personal data to the servers of Google LLC. in the United States. In this way, Google becomes aware that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font will be used by your computer.
In the event that personal data is transmitted to Google LLC., a company based in the United States of America, Google LLC. has certified itself to be in compliance with the us European Privacy Shield Agreement, which ensures compliance with the data protection standards applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

9) Rights of the person concerned

9.1 The applicable data protection law guarantees you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

  • Right of access pursuant to Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or storage period. the criteria for determining the period of retention, the existence of a right of rectification, cancellation, limitation of the processing, opposition to the processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of an automated decision making process including profiling and, if applicable, the existence of a right of access to your data, the existence of a right of rectification, cancellation, limitation of the processing, objection to the processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of an automated decision making process including profiling and, if applicable, the existence of a right of access to your data, the existence of a right of access to your data, the existence of a right of access to your data, the existence of a right of access to your data, the existence of a right of access to your data, the existence of a right of access to your data, the existence of a right of access to your data. meaningful information about the logic involved and the scope and intended effects of such processing with regard to you, as well as your right to be informed of the guarantees provided under Art. 46 DSGVO in the event of the transfer of your data to third countries;
  • Right of rectification pursuant to Art. 16 DSGVO: You have the right to demand immediate rectification of any inaccurate data concerning you and/or completion of your incomplete data stored by us;
  • Right to privacy pursuant to Art. 17 DSGVO: You have the right to demand privacy of your personal data if the requirements of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of the public interest or for the assertion, exercise or defence of legal claims;
  • Right to restrict processing in accordance with Art. 18 DSGVO: You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you dispute, is verified if you refuse to allow your data to be processed for inadmissible reasons and instead request the restriction;You may request a reduction in the processing of your data if you need your data for the assertion, exercise or defence of legal claims after we no longer need these data after they have been used for their intended purpose or if you have lodged an objection for reasons relating to your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh our legitimate reasons.
  • Light to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, cancellation or limitation of the processing against the data controller, the data controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or cancellation;The data subject shall be informed of this rectification or cancellation or of any restriction on the processing, unless this proves to be impossible or involves a disproportionate effort. They shall have the right to be informed of such recipients.
  • right to data transferability pursuant to Art. 20 DSGVO: You have the right to receive your personal data which you have provided to us in a structured, valid and machine-readable format or to request the transfer to another responsible party as far as this is technically feasible;
  • Right to revoke consent granted in accordance with Art. 7 para. 3 DSGVO: You have the right to revoke consent once granted to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of consent up to the revocation.
  • Right to appeal pursuant to Art. 77 DSGVO: If you consider that the processing of your personal data is contrary to the DSGVO, you have the right to appeal to a supervisory authority, in particular in the Member State where you reside, at your place of work or at the place where the alleged infringement is suspected, without prejudice to any other administrative or judicial remedy.

9.2 INSURED RIGHT

If we process your personal data within the framework of an interest dispute based on our concern, we have the right to use it at any time, from large amounts of paper;NDEN YOU RESULT FROM YOUR SPECIAL SITUATION TO INVITE THIS PROCESSING WITH IMPACT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. A CONTINUOUS PROCESSING SHALL BE RESERVED BUT WITH RESPECT TO THE PROCESSING, WHEN WE WILL PROVIDE THIS PROCESSING TO BE PROVIDED;NON, WHICH REGARD YOUR INTERESTS, BASIC RIGHTS, AND BASIC FREEDOMS, OR IF THE PROCESSING OF THE APPLICATION, EXECUTION, OR DEFENCE OF THE RIGHTS CLAIM IS THIS.

WERE YOUR PERSON-RELATED DATA WILL BE PROCESSED BY US TO PROVIDE DIRECT PROMOTION, YOU HAVE THE RIGHT TO INVITE THE PROCESSING OF YOUR PERSON-RELATED DATA ANY TIME FOR THE PURPOSE OF SUCH PROMOTION. YOU CAN NAME THE CONTRARBULITY AS WITH ABOVE DESCRIPTION.

USE YOUR RIGHT OF CONTRARY TO USE, TO FINISH THE PROCESSING OF THE DIFFERENT DATA FOR DIRECT ADVERTISING PURPOSE.

10) Duration of the storage of personal data

The duration of the storage of personal data is measured according to the respective legal basis, the purpose of processing and – if applicable – in addition according to the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his consent.

Do legal retention periods exist for data that are subject to legal or similar obligations in the context of legal transactions on the basis of Art. 6 Para. 1 lit. b DSGVO, these data will be routinely deleted after expiry of the retention periods, provided that they are no longer necessary for the fulfilment or initiation of the contract and/or we no longer have a justified interest in the further storage.

When personal data are processed on the basis of Art. 6 Para. 1 lit. f DSGVO, these data are stored until the data subject has exercised his right of objection pursuant to Art. 21 Para. 1 lit. f DSGVO. 1 DSGVO, unless we can prove compelling legitimate reasons for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defence of legal claims.

When personal data are processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f DSGVO, these data are stored until the data subject has exercised his right of objection pursuant to Art. 21 para. 2 DSGVO.

Unless otherwise stated in the other information contained in this statement concerning specific processing situations, personal data stored shall be erased from the database when they are no longer necessary for the purposes for which they were collected or otherwise processed.